MHP will be the sponsor of the "Neckar RIESEN Ludwigsburg" side for 2 years from September 2012. MHP had already agreed on a joint business partnership with the Beko Basketball Bundesliga team in August.
"We didn't "only" want give the arena a name, rather also support the home team of the MHPArena, i.e. the Neckar RIESEN, in order further revitalise the arena. Basketball with its attributes - dynamism, passion and team spirit - fits very well with a consultancy firm and our corporate philosophy. The naming rights sponsorship for the arena, together with the partnership with the Beko Basketball Bundesliga team, represent an excellent platform for supporting our communication targets. We are delighted and look forward to doing our bit to help others get the same thrill. This is why we decided to expand our commitment and look forward to inspiring games in the MHPArena", says Dr. Ralf Hofmann, Chairman of the MHP Executive Board.
Alexander Reil, 1st President of the Neckar RIESEN, is delighted about MHP's involvement: "We really appreciate that such a renowned company has decided - with the arena naming rights and premium partnership - to not only identify itself with the region but also support basketball in the region and use our national presence to support their corporate objectives."
MHP is a premium partner, which is the second highest sponsoring level. MHP will thus be able advertise, amongst other things, via advertising boards at the edge of the court and floor advertising at both ends of the court. MHP will also exclusively hold a monthly fan voting competition where fans will be able to vote for Neckar RIESEN's MVP of the month and win great prizes.
In the case of queries:
Mieschke Hofmann und Partner (MHP) GmbH
Ingo Guttenson (Marketing Manager)
Schlossstrasse 12
D-71691 Freiberg a. N.
Tel. +49 (0)7141 7856-184
Fax +49 (0)7141 7856-199
E-mail iguttenson(at)mhp.de
