Stuttgarter Kickers
Since the 2015/16 season, MHP has also been supporting the Stuttgarter Kickers premier league soccer team as its main and jersey sponsor.
Together as a team with Porsche AG, which supports the Kickers' youth/young talent area as a "strategic partner", MHP supports the traditional Stuttgart club with its venue in the GAZi Stadium on the Waldau.
The primary goal of the sponsorship is to create a "win-win situation" with the intention of taking social responsibility, increasing MHP's regional and nationwide profile and successfully developing the Kickers.
MHP is already active as main and jersey sponsor at Stuttgarter Kickers since July 2015. After the traditional club dramatically failed to gain promotion in the 2021/2022 season despite a new points record in the relegation, the Kickers made it even clearer in the 2022/2023 season. As sovereign champions with a 12-point lead and a historic 100-goal storm, the Stuttgarter Kickers were promoted to the Regionalliga Südwest, a highly deserved achievement. Together, we will continue to do everything in our power to bring the Kickers back to professional soccer. In the youth sector, the Stuttgarter Kickers are one of the most successful clubs in Germany with their junior training center (NLZ).
By winning the wfv Cup in May 2022, Stuttgarter Kickers qualified for the DFB Cup. In Germany's highest cup competition, "the Blues" sensationally managed to defeat second-division team Greuter Fürth in the first round. They also sold themselves very well in the second round against the reigning Europa League winners and Bundesliga team Eintracht Frankfurt and were only narrowly beaten 0:2. These remarkable performances attracted nationwide attention. In the 2022/2023 season, the Kickers were also able to secure a place in the wfv cup final, but narrowly failed there in a penalty shootout against TSG Balingen.
In addition to team sponsorships in basketball and handball (MHPArena home teams), MHP is also proud to be active in soccer - the number one sport - as a partner of Stuttgarter Kickers and 1. FC Heidenheim.
Besides its sporting commitment to the professional and junior teams, MHP also supports social projects together with the Stuttgarter Kickers, such as the "DKMS fundraising campaign".
One team. One goal. Excellent team players.
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Ingo Guttenson
Director | Head of Brand Strategy, Sponsoring & CSR