Automotive Business Days 2025

Digital car sales are becoming increasingly important. However, while numerous new providers of electric vehicles impress with clearly structured, intuitive websites, many established manufacturers and some online retail platforms continue to struggle with weaknesses along the digital customer journey.

As part of the Automotive Business Days 2025, our MHP experts Maurice Tennekes, Senior Manager and Clemens Kohlstaat, Manager in Digital Sales & Customer Experience, will present the results of MHP's new Online Car Sales Benchmark Analysis.                                                                                                         

The study not only highlights the current challenges, but also shows specific optimization potential for online car sales.  It examines the six key phases - from information search to vehicle handover - of the automotive customer journey and provides a detailed assessment of the status quo in the volume, premium, electric vehicle and platform segments. It identifies key conversion drivers and blockers that determine whether interested parties complete a purchase or move on to the competition.                                                                                                                                                                             
A clear trend is continuing - buying vehicles online is becoming increasingly popular. Between 2020 and 2023, the number of online purchases rose by 144 percent. In 2023, almost a quarter (22%) of those surveyed had already purchased a vehicle online.

Take the opportunity now to gain deeper insights into this exciting topic and attend our presentation at the Automotive Business Days. Tickets are available here.