The IFA Industry Summit will take place this year on October 19 and 20, 2022, at the K3N Congress Center in Nürtingen - again with MHP as a partner.
Over the past 20 years, the congress has become one of the largest and most important in the automotive industry. With the sections automotive sales, automotive trade, customer management and mobility, the Institute of Automotive Business (ger.: IFA) will address current trends and developments.
After the business dinner on the evening of October 19, which invites networking with customers and colleagues and students, Prof. Dr. Stefan Reindl welcomes the participants to the industry summit on October 20. On this day, partaker can look forward to an extensive program with exclusive keynotes, expert presentations, and panel discussions.
On site, our MHP expert in Customer Experience Strategy Merlin Stevenson will participate in the panel discussion "Future Sales - Challenges & Opportunities in Multi-Dimensional Sale". Find out to what extent sales are changing today and which dimensions are affected by this. In addition, the panel will address the topic of buying cycles and why the overarching experience is becoming increasingly important and what opportunities are emerging.
Are you interested and would like to join us live? Then book your ticket here now.
