Value Added Services: Innovative Aftersales Solutions

The automotive industry is in the midst of transformation: Electromobility, digitalization, and evolving customer expectations are challenging traditional aftersales models. Value Added Services (VAS), however, present new opportunities for OEMs to not only retain customers over the long term but also create new revenue streams.

Our latest MHP study explores how charging Lounges, automated pit stops, and loyalty programs can be strategically implemented to differentiate from competitors and drive sustainable success.

1. Charging lounges: premium services for e-mobility

• ​​​​​​​72 % of respondents find charging lounges attractive – rising to 90 % among BEV owners.
• Popular features include snacks and beverages, Wi-Fi-equipped workspaces, and vehicle cleaning services.
• Many customers are willing to take a 15-minute detour for a high-quality experience.

2. Automated pit stops: efficiency and customer satisfaction

• 63% of participants value automated maintenance services, especially for simple processes like tire changes.
• BEV owners of brands like Tesla and Polestar show up to 100 % acceptance of such services.
• Fully automated processes reduce costs and enhance service quality.

3. Loyalty programs: smarter customer engagement

• 71 % of respondents find loyalty programs attractive, with over 85 % approval among hybrid and BEV drivers.
• Collecting points for fueling/charging, service spending, or distance driven is highly appreciated.
• Integration into existing programs like Payback significantly boosts adoption.

If you'd like to learn more about the potential and applications of Value Added Services, download the full MHP study now.