For the 2021/2022 season, MHP will be the new main and shirt sponsor of the men's second division soccer team 1. FC Heidenheim 1846. This partnership with the ambitious traditional club has been agreed initially for three years.
For Holger Sanwald, Chairman of the Board of FCH, MHP's signature is an important signal: "The new partnership with MHP is a milestone in the club history of our FCH. It makes us immensely proud that, in these challenging times of corona, we have succeeded in inspiring and gaining a global player from Baden-Württemberg such as MHP for FCH. Of course, I am especially delighted that we can welcome another Swabian company to the FCH family. MHP has continued to grow sustainably, which concords perfectly with our club philosophy."
MHP decided to support 1. FC Heidenheim within the course of an evaluation process. Dr. Ralf Hofmann, co-founder, shareholder and Chairman of the Board of Management of MHP: "1. FC Heidenheim is the perfect partner for us. We identify one hundred per cent with the values of the club. Concepts such as continuity, reliability, success, constant growth, integrity and teamwork are elementary for us in a partnership. Our trust in the active people is great. We are very much looking forward to a successful partnership with 1. FC Heidenheim, and to accompanying the club on its journey to the top."
With its support for 1. FC Heidenheim, MHP is further professionalizing its sponsoring. "As a consulting company, we ourselves pursue ambitious goals," says Ingo Guttenson, Director and Head ofs Brand Strategy, Sponsoring & CSR at MHP. "In this context, sponsoring helps us to further increase our company profile and to convey our positive image. As a sponsor of FCH, in future we will reach an even larger public."
Paul Hartmann AG, which as the main FCH sponsor will be seen on the team shirts with the subsidiary Kneipp GmbH until the end of the season, is vacating this advertising space for the coming season of its own will. Paul Hartmann AG will continue its large-scale and prominent involvement with FCH as the new premium sponsor, among other things in the Voith-Arena and beside MHP as the main and shirt sponsor. Together with 1. FC Heidenheim and its partners, MHP will continue to write the success story of recent years.
