- MHP has been an official Qualtrics partner since summer 2023
- Qualtrics XM is one of the leading software solutions in experience management
- Valuable market research tools and the systematised evaluation of feedback bring benefits for MHP customers
- MHP's unique characteristics: certified, experienced and broad-based, including in market research.
Ludwigsburg – Porsche subsidiary MHP is now an official partner of experience management specialist Qualtrics. This is a logical move, as MHP has already been working closely with Qualtrics (at that time still under SAP) for several years and has implemented many experience management projects, for example for car manufacturers and production companies from other sectors.
This joint partnership is based on consulting and implementation services relating to customer experience (CX) and employee experience (EX). Qualtrics software enables companies to systematically collect and analyse valuable feedback from customers and employees along the entire customer journey, so that improvement measures can then be initiated automatically.
As Florian Langer, Head of Customer Experience at MHP, puts it: "Customers and employees should be at the centre of every business strategy. As a Qualtrics partner, we want to support companies in strengthening their brand resonance and improving their experiences. We also want to make sure that every business decision is backed up by meaningful data, sector-specific expertise and cutting-edge analytics.”
Attract and retain new talent
Daniel Ahlers, Manager Organisation & Strategy (ORS) at MHP continues: “Since the beginning of 2020, we have seen the world of work change fundamentally in every sector. With the help of Qualtrics, we can continuously record and analyse data throughout the entire employee and executive lifecycle. This allows us to implement sustainable and needs-based measures - and the key objective here is attracting and retaining talent, as well as increasing commitment and productivity across the entire workforce.
The partnership with Qualtrics partnership will expand MHP’s consulting portfolio. Companies that want to optimise their experience management can now benefit from the certified Qualtrics experts at MHP. They can draw on a wealth of experience based on the different customer projects they have implemented in recent years. So the holistic MHP consulting approach - from strategy to system integration - is now being expanded to cover the entire CX and EX field, as well.
