Enter the Car Subscription Market

Mobile phone contracts, magazines or fitness studios - subscriptions are nothing new these days. Will this business model increasingly establish itself on the automotive market? The advantages of a car subscription are for instance the direct and sustainable customer relationship as well as a shift from fixed costs to variable costs. But the innovative business model also entails potential risks: The extensive market creates strong competitive pressure and thus also intense price competition. In addition, complex IT and logistics processes are required at OEMs.

Find out how you can meet these challenges and profitably implement a car subscription model in our new white paper on "Car subscription - models as door openers for the mobility of tomorrow".