Ludwigsburg, 08.08.13 – RIESEN fever at MHP! MHP was announced as the new naming rights sponsor of the RIESEN Ludwigsburg at today's press conference in Schlossgut Harteneck by Dr. Ralf Hofmann and Ingo Guttenson from MHP as well as Alexander Reil (President of BG Ludwigsburg) and Werner Spec (Mayor of the city of Ludwigsburg). The naming rights contract will last for at least 3 years. The new name of the team is, with immediate effect
MHP RIESEN Ludwigsburg.
MHP is further expanding it's commitment to top-class basketball with the acquistion of these naming rights. MHP secured the naming rights for the Ludwigsburg Arena, the MHPArena, already last year and became involved as a premium sponsor of the Beko Basketball Bundesliga team.
With the naming rights sponsorship, the MHP RIESEN Ludwigsburg will have long-term planning security and be well positioned for their 12th season in the Beko Basketball Bundesliga.
MHP is looking forward to exciting Beko BBL games in the <link http://www.MHPArena.Ludwigsburg.de - external-link-new-window "Dieser Link öffnet einen externen Link in einem neuen Fenster">MHPArena</link> and a successful season for the <link http://www.Neckar-RIESEN-Ludwigsburg.de - external-link-new-window "Dieser Link öffnet einen externen Link in einem neuen Fenster">MHP RIESEN</link>!
Reactions to the naming rights sponsorship announcement:
Dr.-Ing. Ralf Hofmann (Chairman of the Executive Board, MHP):
"We have decided to get further involved with the RIESEN due to our sense of regional responsibility towards where MHP has its headquarters, Ludwigsburg. The MHP RIESEN is the home team of our MHPArena. We are huge fans of the team sport basketball, which we feel - with its attributes teamplay, dynamism, fairness and passion - fits very well with a successful consulting firm like MHP. For MHP, this partnership is also an important part of our corporate philosophy."
Ingo Guttenson (Head of Marketing, MHP):
"We have been part of the team since 2012 and want, with our commitment, to play a bigger part in this top-class sport (i.e. basketball) and the outstanding young player/up-and-coming player development (BBA) at our headquarters location in Ludwigsburg. By becoming the "MHP RIESEN" naming rights sponsor, we pledge to increase our profile and image position in Germany as a successful teamplayer with the aim of promoting our planned growth. We look forward to exciting games in the MHPArena and a successul season for the MHP RIESEN!"
Alexander Reil (President of MHP RIESEN Ludwigsburg):
"We are delighted that MHP, who only joined the team last summer, has significantly expanded their commitment to the RIESEN as the naming rights sponsor. We have formed an excellent understanding and cooperation in recent months and together set the right course for both our futures. For this reason, it is a great result for us that MHP has now become the main sponsor and thus ideally complemented their naming rights sponsorship for the MHPArena with this."
